Design a high-impact Lifecycle strategy in a week, then ship it in 90 days or less.
Lifecycle & CRM:
Master the Buildout
Official Course Materials Hub
Chapters 1 and 2 are available as free previews. To view chapters 3-10, you will need to create a member account and buy the course. If you have a promo code, you can enter it during checkout.
After Payment, Please Follow these Steps
Step 1: Make your very own copy of the Lifecycle Codex Template.
Step 2: Complete all course video materials.
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Chapter 1: Quick Intro
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Using the Codex Worksheet
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Chapter 2: Why this Approach
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Chapter 3: Defining Intelligent KPIs
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Chapter 4: Begin Using Your Codex
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Chapter 5 - 7 : Activation, Engagement, & Monetization Demos
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Chapter 8: High-Tempo Production & Implementation
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Chapter 9: Maximizing Creative Output
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Chapter 10: A/B Testing Do's & Don'ts
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BONUS: The Message Frequency Framework
See the Forest, Stay Out of the Weeds
What’s the biggest threat to Lifecycle Marketers today?
The scope is HUGE and teams are lean. Plus, priorities are always shifting, so driving impact across the entire lifecycle is a moving target.
So, Let's Improve Your Prioritization Habits & Increase Your Tempo
I'll teach you how to design and build a scalable lifecycle marketing foundation across all areas: activation, engagement, monetization, winback, sentiment, etc without losing sight of the big picture.
By Simplifying the Complexity
I'll share practical frameworks and methods that I've developed and used over and over again with clients when building out their programs.
You'll learn how to set success metrics, decide on channels, and then how to effectively force rank your ideas so you are optimizing for true business impact.
And finally, after organizing what needs to be done, we will focus on how to quickly implement all of your ideas in production (without killing yourself) and when and how to effectively run A/B tests to maximize potential learnings and impact.
This course has helped more than 65 lifecycle & growth marketers drive more business impact.
What you’ll get out of this course
Become a Master at Zooming Out and Designing Multiple Lifecycle Lanes (and Channels) at Once
You'll learn a practical & proven approach that Drew uses for his own clients to plot out programs and automations for activation, retention, engagement, monetization, winback and any other lanes you desire, without skipping a beat.
Get Better at Prioritization and Estimating Impact
It's one thing to come up with a bunch of ideas. It's another thing altogether to scrutinize those ideas based on projected level of impact. I'll help you avoid making poor investments and ensure the cream rises to the top.
Stress Test How Quickly Your Team Can Create & Implement a Large Scope of Work
In an ideal world, you have a lead DRI for strategy, copy, design, and implementation. In reality, there could be as few as two-three of you wearing multiple hats. Either way, this course will create a new muscle and help you see what you're truly made of.
Improve Results & Learnings w/Only 10% More Effort on the Creative & Automation Side
There are a few practical, low-effort tips we'll go over that bake in AB testing from the get-go. This approach will increase learnings and help you combine foundation building with optimization in one track of work.
